Ride the Wind and Break the Waves, Ushering in a New Chapter | The 2025 UNITED Dealer Conference Successfully Concludes
2025-04-11
Waves surge, it's time to set sail! On March 10th, United's 2025 dealer conference, themed "Riding the Waves, Opening a New Chapter," concluded successfully in Jinan, Shandong. Hundreds of dealer partners from across the country and the company's core team gathered in the city of springs, jointly planning strategies, witnessing technological breakthroughs, and celebrating glorious achievements. This grand event, full of wisdom and passion, set the course for United's journey in the new year, working hand in hand with partners to break through the waves!
01. The wind rises in the city of springs, gathering momentum to set sail
As the morning light dawned, dealer partners from all over the country gathered together, and the atmosphere in the Jinan venue was filled with enthusiasm and anticipation. The conference opened with a speech by United's Chairman, Sun Yuanye, who reviewed the company's 20-year journey in the compressor field: "From domestic substitution to technological leadership, every step of UNITED OSD success has been inseparable from the strong support of our partners!"

President Sun stated:
In 2024, the company optimized its organizational structure to strengthen support for frontline sales and partners; technological research and development focused on long-term innovation, focusing on areas such as energy efficiency improvement and new compressor systems in the next 3-5 years. At the strategic level, the company continues to promote "three modernizations":
Solution-oriented: Related businesses have seen a fourfold year-on-year increase, with a target of exceeding 100 million yuan in 2025, focusing on expanding integrated energy solutions;
Large customer-oriented: Continuously promoting the domestic large customer strategy, focusing on central state-owned enterprises and leading enterprises;
Internationalization: The international business department will focus on in-depth development of markets such as the Middle East, exploring incremental overseas business.

Sales Director Hua Jun
Provided a comprehensive and detailed summary and review of the sales performance in 2024, and on this basis, carefully planned and elaborated on the business objectives and strategic guidelines for 2025. He pointed out that in the past year, 2024, the company's sales invoicing amount achieved a significant year-on-year increase of 13%, this achievement not only demonstrates the team's unremitting efforts and the positive results of market expansion, but also further consolidates the company's leading position in the industry. In addition, good news also came from the service sales sector, achieving simultaneous growth, marking a solid step forward in improving customer experience and service quality.

Market Manager Wang Yuanjun proposed:
United's 2025 market strategy focuses on upgrading three core areas: "market strength, product strength, and sales strength," building a differentiated competitive advantage.
Market strength upgrade focuses on information collection and market analysis
Product strength upgrade is based on demand management and strategic planning
Sales strength upgrade is promoted through improved tools, customer segmentation, and diversified marketing, with all aspects working together to help the company's development.

In the challenging year of 2024, United Osd, with its "initial success," successfully crossed an important milestone: completing dozens of Class 1 energy-efficient air compressor station projects, with sales about to exceed 100 million yuan.
Solution Department Manager Li Yang stated:
United will vigorously develop integrated solution businesses for industrial systems that utilize energy in a tiered manner, focusing on air compressor system construction. We will continue to build Class 1 energy-efficient air compressor stations, equipped with AI intelligent cloud control systems, using new energy storage systems for time-sharing empowerment, using waste heat to produce high-grade thermal energy products, creating high-efficiency dual-supply systems, and providing full-life-cycle high-efficiency guarantee services with flexible business cooperation methods, achieving a win-win situation for manufacturers, agents, and owners!

Technical Director Lü Zhao Ling
Provided an in-depth analysis of the topic of "Industry-leading technologies and future development trends," focusing on high-efficiency energy-saving technologies, low-carbon transformation strategies, and product innovation paths. This wonderful sharing session was very rewarding and inspiring for every partner present.

Operations and Quality Center Director Sun Tiantian
Proposed the "Value Co-creation, Mutual Benefit and Coexistence" strategy: relying on intelligent systems (MES, APS) to optimize production transparency and scheduling, shortening delivery cycles; integrating supply chain resources, improving prediction accuracy and flexible production capacity, solving the pain points of "three blind spots." Customer-centric strengthening of omnichannel services, promoting brand internationalization and large customer strategies, aiming to improve on-time delivery rate by 20%. Through the "four-in-one" (intelligent drive, mid-platform support, ecological synergy, value co-creation) to link the industrial chain, building a high-efficiency "value community" to support the 2025 growth target, achieving a double improvement in operational efficiency and customer value.

Finance Department Director Yan Chunmei
In the financial report interpretation meeting, she emphasized that in order to comprehensively and accurately assess the true financial health of the enterprise, it is necessary to analyze the three core financial statements: the profit and loss statement, the balance sheet, and the cash flow statement. She reminded the attendees to be highly vigilant against the cash flow risks that "paper profits" may mask, ensuring that the enterprise continues to develop on a solid financial foundation.

Process IT Department Senior Manager Guo Lihua
Based on the Huawei BLM model, she analyzed the drastic changes in the business ecosystem: deglobalization, domestic overcapacity, and irreversible industrial chain relocation, with industry competition focusing on "competition in supply chain, price, performance, and layout." Enterprises need to clarify their direction with "five considerations" (industry trends, market customers, competitive landscape, own capabilities, and opportunities), formulate strategies in combination with "three certainties," balance existing business and future growth, strengthen digital, green technologies, and comprehensive solution capabilities to cope with the escalating involution. Quoting Ren Zhengfei's philosophy of "the direction is generally correct, and the organization is full of vitality," she emphasized focusing on customer needs, rapidly iterating products, building a flexible supply chain, and using agile organizations to break through new challenges.

In addition, Chen Zhuang, project manager of the Solution Department, and Cui Hao, oil-free product manager of the Market Department, also shared their experiences on high-efficiency station business and industry product development business, respectively.
02. Voices of Partners

"United was founded in 2002, and in 2003 we cooperated to sell the first machine, and then I became a 'die-hard fan!" Fang Bingyou of Shandong United Industrial Equipment Co., Ltd. recalled emotionally. At this conference, he focused on an in-depth analysis of the implementation and valuable experience of contract energy management business in practical operation.
Why choose United? The answer is simple—we only need to work hard, and United will take care of the rest!


03. Glory Ceremony - Award Ceremony







With strong winds and surging tides, we must set sail and brave the waves; with a heavy task and a long road ahead, we must spur our horses even faster! In 2025, United will take this annual conference as a starting point, and together with our national dealer partners, aim for the same vast sea of stars. With technology as our sail and cooperation as our oar, we will jointly open a magnificent new chapter in the vast blue ocean of the compressor industry!

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